Highlights
My Role
As a staff designer on the Design Bloc team, I collaborated with my teammates to define opportunities for improvement on the existing website and worked to implement and publish the redesigned website over the following semester.
Target Users
Prospective students, current students, and members of the communities surrounding Georgia Tech who interact with the Design Bloc website.
Problem
The Design Bloc website, last published in 2017, no longer spoke to the work the creative organization was doing around Georgia Tech or the classes the group offered to new and returning GT students. Design Bloc needed an online landing point for prospective participants to find out how they can get involved with the organization right now.
Impact
The updated Design Bloc website, published in Spring 2020, enables prospective students to understand Design Bloc’s mission and get involved, informs returning students about elective classes they can take with the group, and directs interested partners towards case studies of the group’s past work and ways to get in touch.
Process
- Reviewed 2017 website with Design Bloc staff to define opportunities for improvement
- Met with leaders from Design Bloc and the College of Design Communications Dept. to define stakeholder needs for the new website
- Used 3 user personas: the prospective student, the returning student, & the interested community member, to define the pathways to intended outcomes for each user in the new site
- Assembled media in Drupal-8 web editor & revised with feedback from Design Bloc & Institute Communications
- Generated simple sketched mockups to test arrangements of information on the page
- Built winning page mockups out of drag-and-drop modules in Drupal-8 web editor
- Collaborated with two Design Bloc staff to collect and edit media for site
- Edited 50+ photos in Adobe Photoshop, drafted & revised web copy in MS Word
- Published 9-page Design Bloc website in Spring 2020